Multi-source lead qualification and intent signal capture
Four signal families feed one pipeline. When an intent signal fires, the system qualifies the account against ICP fit automatically, then hands the rep outbound messaging pointers grounded in the exact signal that triggered it. No manual list-building, no cold first touch.
Signal sources

Revenue & pipeline signals
- Top-line revenue figures
- Contract value and deal stages
- Sales touchpoint histories
Product usage & engagement signals
- Under-usage and utilization metrics
- Feature adoption
- Activity on video assets


Intent & market signals
- Buyer intent and third-party research
- Emerging competitor technologies
- Regional trends, firmographic and technographic updates

Qualitative conversation signals
- Call sentiment and objections
- Customer pain points
- Topics raised in rep interactions
Pipeline
Intent signal fires
Any source can trigger. The event is normalised with account, contact and the raw signal attached.
Scored against ICP fit
Firmographics, technographics and pipeline history are checked against the ICP model. Low-fit accounts drop out here.
Outbound messaging pointers
The rep receives the qualified account plus a first-touch angle written from the specific signal that fired.
BSc Electrical & Computer Engineering · University of Washington

